Global Energy Gum Market to Valuation of USD 172.6 Million By 2027 | Infinium Global Research

 By- Infinium Global Research

A recent report by Infinium Global Research dives deep into the energy gum market, analyzing its various segments and sub-segments across the globe and in specific regions. It explores the factors that influence this market, both positive and negative, in the short and long term, considering the larger economic landscape. The report provides a comprehensive picture of the energy gum market, including current trends, forecasts for future growth, and market value in monetary terms. According to the report, the global energy gum market is projected to grow at a CAGR of 7.82% over the forecast period of 2021-2027. The global energy gum market was valued at USD 109.9 Million in 2021 and is expected to reach USD 172.6 Million in 2027.

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Energy gum itself is a flavorful chew designed to deliver a quick and effective energy boost. It helps fight fatigue and improve mental alertness, especially for those suffering from sleep deprivation. The gum is made by softening a base and incorporating ingredients like caffeine, taurine, and B vitamins. These ingredients are known to enhance reaction time, mental focus, concentration, and overall cognitive performance. The rise in health and fitness consciousness, particularly among millennials, has fueled the demand for energy gum as a convenient supplement. Additionally, increased participation in sports and the growing number of fitness centers further contribute to the market's expansion.

The energy gum market is divided into segments based on application, flavor, distribution channel, and region. Application-wise, the market caters to fitness training, sports, studying, business needs, and other uses. Flavor options include mint, fruit, and other varieties. Distribution channels encompass online sales, supermarkets, convenience stores, and health stores.

As of 2021, the fitness training/exercising segment held the largest market share globally. This dominance is expected to continue due to the increasing number of fitness enthusiasts who rely on energy gum for a quick energy boost. The popularity of fitness activities and the rising consumption of energy supplements in general are additional factors propelling this segment's growth.

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Regionally, North America held the top spot in the global energy gum market for 2020 and is projected to maintain its lead throughout the forecast period. Factors driving this dominance include the growing number of fitness centers in the U.S., Canada, and Mexico. The high participation of young people in both international and domestic sports further strengthen the market in this region.

Additionally, rising health awareness and the introduction of innovative new supplements contribute to North American market growth. The presence of the world's largest active military bases in the U.S. is another factor influencing demand for energy gum. However, the Asia-Pacific region is anticipated to experience the fastest growth during the forecast period. This can be attributed to factors like increasing health consciousness among the population, a growing elderly population segment, the expansion of fitness center franchises, and evolving food habits.

Market Segmentation:

The report dissects the global energy gum market into several key categories: flavor, application, and distribution channel. Flavor preferences include mint, fruity options, and other less common varieties. When it comes to application, the market caters to those seeking an energy boost for fitness training, sports activities, studying, work demands, and various other needs. Finally, distribution channels encompass online retailers, supermarkets, convenience stores, and health stores.

Market Dynamics:

Active Lifestyles on the Rise (Drivers):

  • People are increasingly aware of the importance of staying healthy, driven by the rise of chronic diseases like heart disease, diabetes, and obesity.
  • The COVID-19 pandemic further emphasized health consciousness, prompting many to adopt active lifestyles.
  • Social media trends showcasing fitness routines, healthy eating, and exercise have motivated younger generations to participate.
  • This focus on health and activity has also boosted the popularity of supplements, energy drinks, and other products promoting focus, endurance, and metabolism.
  • Growing interest in sports, dancing, and even gaming fuels the demand for convenient energy solutions.

Concerns Over Caffeine (Restraints):

  • While moderate caffeine intake can improve focus and energy, excessive consumption can be detrimental.
  • Unregulated caffeine use can lead to negative health effects such as suppressed appetite, anxiety, restlessness, caffeine dependence, sleep disruption, and nervous system impacts.
  • The lack of awareness about responsible consumption of energy gums with potentially high caffeine content (up to 100mg) deters some potential customers.
  • The rise in heart problems among young, active individuals raises concerns, further pushing some away from the energy gum market.

Innovation Creates Opportunities:

  • The demand for caffeine alternatives to traditional coffee has spurred innovation in energy drinks, gums, and superfoods.
  • Manufacturers are catering to diverse preferences by introducing new flavors like fruit and superfood-infused options to attract a wider audience.
  • Additionally, there's a focus on reducing artificial sweeteners, stabilizers, and unnecessary supplements to improve product quality and effectiveness.
  • Continued research and development in flavors, ingredients, packaging design, and functionality will undoubtedly propel the market forward.

Market Keyplayers:

  • Mondelez International, Inc.
  • Blast Power Gum
  • BLOCKHEAD HQ Ltd
  • GumRunners LLC
  • NeuroGum
  • Mars
  • First Energy B.V.
  • Energy Bomb
  • Lotte India
  • Mastix LLC

 

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Infinium Global Research LLP

Mob: +91 9923950043

Email: info@infiniumglobalresearch.com

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